Skilift builds and optimizes business websites for Google, ChatGPT, Perplexity, and the next generation of search. We rebuild websites, improve their SEO and AEO, and continuously create the content that helps your business get discovered and chosen.
The problem
Search has changed. Your website needs to change with it. Google still sends the most traffic, but it is no longer the only place your customers ask their questions, and a growing share of those questions get answered before anyone clicks.
1B+
OpenAI, July 2026
45%
BrightLocal Local Consumer Review Survey 2026, n=1,002
50%
Shopify Q1 2026 commerce data
2x
Shopify, 2026
What we do
Your website is your most important search asset. We make it work harder. We treat it as one system, positioning, content, architecture, SEO, AEO, and conversion, rather than a design project with SEO added afterward.
Overhaul or rebuild
Rebuild the foundation for search and growth. We audit the existing site, then fix what the audit finds: information architecture, page structure and copy, structured data, internal linking, and conversion paths. Design and development follow the search strategy rather than the other way round. Custom builds, or Squarespace and Shopify where the platform suits the business. You own the code, the content and the analytics.
Pages, not blog quotas
Create the pages your customers are actually searching for. Service, product, location, industry, and comparison pages, plus FAQs, guides, articles, and case studies. Briefs come from real search demand, the questions buyers ask, competitive gaps, and your commercial priorities. Every piece is written to rank, to answer clearly enough to be quoted, and to move a reader toward acting.
Readiness, queries, visibility
Keep a running read on whether the website is ready for AI search, which queries your buyers are asking, and whether you appear in the answers. We audit website readiness, track the search questions that matter, and monitor AI visibility across ChatGPT, Google AI, Perplexity, Gemini, and the other major AI search engines. What we find feeds the next round of website and content work.
Work
Website rebuilds, SEO and AEO work, landing pages, and ongoing content for businesses across restaurants, healthcare, professional services, and eCommerce.
Results
Websites built to produce measurable growth. These are the clients' own words, and their own numbers.
Skilift rebuilt our entire web presence with a complete website redesign, AI-optimized copy, landing pages, updated profile pages, and review management. The result is that Spice Street now shows up consistently in AI search results and our average order size has increased by more than 50%.
Skilift rebuilt our website, including the home page, product pages, and even all our product photography. Nash Bakes now ranks #1 on ChatGPT for our highest-intent local searches, and we hit that within a month of launch.
How Skilift works
Audit, strategy, execution, measurement, iteration. Every engagement opens with an audit, and the loop keeps running after launch.
01
Understand where your website stands. We audit SEO, AEO, search demand, existing content, competitors, conversion paths, and the technical foundation, then tell you plainly what is working and what is holding the business back.
02
Identify the changes most likely to move the business forward. We agree a website strategy, information architecture, and content strategy, sequenced into a prioritized roadmap so the highest-value work happens first, not last.
03
Ship the work, measure what happens, and keep improving. Website implementation, content production, SEO and AEO optimization, and analytics, with rankings, citations, and conversion data feeding back into the roadmap each month.
Why Skilift
AI makes Skilift faster. Expertise makes the work good. We use AI-assisted workflows for research, search analysis, content research, competitive analysis, content production, technical analysis, and monitoring. Every deliverable is reviewed by a person before it goes live.
What you get is a senior team that uses AI to execute faster, not AI-generated marketing. You work with the people doing the work, not an account manager relaying messages to them.
Based in the San Francisco Bay Area, Skilift is led by Amit Jardosh, founder and operator across Ubersense (acquired by Hudl), Voicebridge AI, Floro Health, Biomarker Labs and Yahoo, and Naini Mistry, who has led product and UX at Google, Citadel, Gild, Coinbase and PayPal. You work with them directly.
FAQ
We rebuild business websites for the way people search today, then keep them growing. Three things: website transformation, meaning we overhaul an existing site or build a new one around search and conversion; SEO and AEO content, meaning the service, product, location, industry, and comparison pages your customers search for, plus FAQs, guides, and case studies; and continuous AI audits, meaning we keep measuring website readiness, the queries buyers ask, and AI visibility across the major AI search engines. Every engagement opens with an audit and every deliverable is reviewed by a person before it ships.
It is a site that is legible to the systems now answering your buyers' questions, not just to Google's ranked links. In practice that means structured data on every page, clear entity and service definitions, answer-ready paragraphs that survive being quoted alone, an FAQ built from real questions, and internal linking that makes the relationships between your pages explicit. We audit all of it before the build, then design the pages so visibility and conversion are the same job rather than competing ones.
Yes. We audit the existing site first. If the underlying structure and content are worth preserving, we optimize and improve it: rewrite the pages that matter, fix the architecture and structured data, tighten internal linking, and add the pages you are missing. If the foundation is holding the business back, we recommend a rebuild. We are not going to push you into a full rebuild you don't need.
Yes. New builds start with positioning and messaging, then information architecture, SEO and AEO research, page and conversion strategy, copywriting, design and development, structured data, analytics, and launch. The search strategy comes first and the design serves it, which is the opposite order to most website projects.
Both, and the audit decides which. Custom builds make sense when the site is the product or the requirements outgrow a template. Squarespace and Shopify make sense when you want your own team editing pages and processing orders without a developer in the loop, and both can be made legible to search engines and AI systems. We will also migrate an existing site rather than start over where the content is worth keeping. You own the store, the catalog and the payment account either way.
Answer engine optimization. It means making your website easier for search engines and AI systems to understand, retrieve information from, and use when they answer relevant questions. Concretely: clear definitions of what you sell, strong information architecture, pages aligned with search intent, direct answers to the questions buyers actually ask, structured data, internal linking, entity and brand information, and expertise signals where they apply. It is an extension of good SEO and clear writing, not a separate trick.
Yes, and for most clients it is the longest part of the relationship. Search demand shifts, competitors publish, and AI search changes what gets surfaced, so we keep researching opportunities, publishing new pages and articles, refreshing content that has slipped, improving internal linking and conversion, and monitoring visibility. It runs monthly, and what we produce in a given month follows what the data says will move the business.
Yes, but we don't treat content as a monthly quota of generic blog posts. We research the questions and searches that matter to your business and build the pages and content needed to capture them. Often the highest-value work is a service page, a location page, or a comparison page rather than an article.
Yes, and it is a standard part of any rebuild. We inventory the URLs that earn traffic and links, keep the content worth keeping, map redirects for everything that moves, carry across metadata and internal links, preserve structured data, and monitor rankings and crawl errors through launch. A relaunch should not cost you the authority you have already built.
No. No legitimate agency can guarantee rankings or AI citations. We optimize the technical foundation, content, structure, and authority signals that influence visibility, and we continuously measure the results. Anyone promising you guaranteed rankings or guaranteed inclusion in ChatGPT is either misunderstanding how these systems work or misrepresenting it.
Pricing is custom, because the work is. An overhaul of a site with a sound foundation is a different scope to a full rebuild with new positioning, and ongoing content scales with how much ground you want to take. We scope from the audit, so you see what needs doing before you commit to a number.
Run a free website and AI search audit. It takes a URL and shows you where you stand across SEO, AI search, content, and structure, with a prioritized view of what to fix first. From there we can talk through the full audit and scope the work. You can also just email us if you would rather start with a conversation.
We'll audit your website across SEO, AI search, content, structure, and conversion, and show you where the biggest opportunities are.